Directory FAQs

Directory FAQs

What is the Emerging Business Program?

This NFL instituted Program has been in effect since 1994. The aim of the Emerging Business Program is to provide increased procurement opportunities to small, minority and woman-owned businesses in the area leading up to, during and after Super Bowl XLII. The Program hopes to provide long term business opportunities for these participants as well.

How do I participate in the Emerging Business Program?

To participate in the Emerging Business Program, vendors must be certified as a minority- or woman-owned business enterprise with one of the five certifying agencies working with the AZSBHC. They must also submit a completed Emerging Business application.

How do I become certified for the Emerging Business Program?

Vendors may be certified with one of the following five certifying agencies: City of Tucson, City of Phoenix, Arizona Department of Transportation, Women’s Business Enterprise Council-West and Grand Canyon Minority Supplier Development Council.

Who is considered a minority?

The U.S. Small Business Association includes African American, Hispanic Americans, Native Americans, Asian/Pacific Americans, Asian-Indian Americans and other specified groups as minorities.

What is a minority-owned business?

This is a business that is at least 51% owned, controlled and operated on a daily basis by one or more minority individuals.

What is a woman-owned business?

A business that is at least 51% owned, controlled and operated by a woman or women of any ethnic race.

What is a certified business?

This is a minority-or woman-owned firm whose status as a minority- or woman-owned, controlled and operated organization has been verified by an independent agency as authorized by the AZSBHC.

As a participant in the Emerging Business Program, how soon can I expect someone to contact me for my goods or services?

As a participant in the Emerging Business Program, your company will be listed in the online Emerging Business Resource Guide. NFL contractors and event planners will utilize this Resource Guide and will contact you directly if they request your goods or services.

How do I change my contact information in the Emerging Business Resource Guide?

To make corrections, changes to your company's information, please email the change to business@azsuperbowl.com. Once received and changed, you will receive a confirmation email.