Deadline Extended to Register for Super Bowl LVII Business Connect Program

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PHOENIX, AZ (Monday, February 28, 2022) – The Arizona Super Bowl Host Committee announced an extension for businesses to sign up for the Super Bowl LVII Business Connect program. The deadline to register has been extended to March 4.



The Super Bowl LVII Business Connect program is a supplier diversity initiative designed to promote equitable and inclusive procurement practices at NFL events. The program is a partnership between the National Football League and the Arizona Super Bowl Host Committee and will connect experienced, event-ready businesses in Arizona with opportunities to compete for contracts related to Super Bowl LVII.


Eligibility Requirements for Business Connect program:

  • Company must be 51% owned by a minority, woman, LGBTQ+ or Veteran individual.
  • Company must have been in operation and have a physical office in Arizona since February, 2019.
  • Eligible companies must provide a product or service requested by Business Connect and utilized by NFL vendors. Currently needed are additional offerings for Heavy Equipment.
  • Eligible companies must be the direct source of the goods and services represented in their bio.
  • Eligible companies must be in good standing and eligible to do business with the State of Arizona.

Learn more about the Business Connect program and apply here:


This is the fourth time Arizona has hosted the Super Bowl, joining only four other cities (South Florida, New Orleans, Los Angeles and Tampa Bay) with this distinction. The last Super Bowl hosted in Arizona in 2015 saw 120,000 visitors traveling to join the festivities in person with 115 million viewers watching at home. All totaling $719 million in economic impact. As liaison between the NFL and all regional efforts, the host committee is committed to securing sponsorships and raise funds in support of a successful Super Bowl LVII.


For more information on the Arizona Super Bowl Host Committee visit or follow on Twitter and Instagram @AZSuperBowl.


About The Arizona Super Bowl Host Committee

The Arizona Super Bowl Host Committee is a private, non-profit Arizona corporation that is responsible for planning and executing a successful Super Bowl LVII in 2023.The mandate of the Host Committee is to galvanize local stakeholders in a united approach to hosting the largest single-day sporting event by maximizing positive media exposure, fueling the economic engine of Arizona and leaving a legacy long after the Big Game. The Host Committee serves as liaison between the NFL and all regional efforts, culminating with the game in 2023 at State Farm Stadium, home to the Arizona Cardinals. For more information, please visit or follow along on Instagram at @AZSuperBowl

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