The Super Bowl LVII Business Connect program is a supplier diversity initiative designed to promote equitable and inclusive procurement practices at NFL events. In partnership with the Arizona Super Bowl Host Committee, the program will connect experienced, event-ready businesses in Arizona with opportunities to compete for contracts related to Super Bowl LVII. 


The Business Connect program is committed to supporting minority, women, LGBTQ+, and veteran-owned businesses through professional development workshops, networking, and contract opportunities. Certified businesses selected for the program will be profiled in the Business Connect Resource Guide, which NFL vendors and event producers use to identify and select local suppliers to fulfill their Super Bowl LVII sub-contracting needs.



Be 51% owned by a minority, woman, LGBTQ+, or veteran individual

Have been in operation and have a physical office in Arizona since February of 2019

Provide a product or service requested by Business Connect (see Business Disciplines) and utilized by NFL Vendors

Be the direct source of the goods and services represented in their bid

Be in good standing and eligible to do business with the State of Arizona


Audio Visual


Carpet / Flooring
Catering / Food & Beverage
Equipment Rental (Heavy)
Event Decor
Event Planning / Production



Furniture / Event Rentals 

General Contractors 


Golf Carts 


Hardware Supplies 


Office Supplies 


Personal Protective Equipment 

Portable Restrooms 



Staffing (Hospitality) 

Temporary Housing 





Waste Removal 

White-Glove Service 

Frequently Asked Questions

There are a number of ways local businesses can get involved with the Super Bowl procurement process. The first of which is Business Connect – the NFL’s supplier diversity program. The Business Connect program creates opportunities for local, diverse business owners to compete for Super Bowl contracts. The program will identify a maximum of 250 local, diverse businesses from our area to participate in the program. Accepted businesses will be profiled in the online Business Connect Resource Guide, allowing Super Bowl vendors to quickly identify qualified and experienced providers of goods and services. Participants in the Business Connect program are also eligible to participate in professional development workshops and networking events designed to increase the capacity of local businesses to succeed in their local markets post-Super Bowl. 

Being a member of the Business Connect program means your company will have a competitive edge when competing for Super Bowl LVII contracts. Your company will also be represented in the Business Connect Resource Guide which means you were selected as one of the best local, diverse providers of goods and services in your specific business discipline. Additionally, your company will be invited to workshops designed to help grow your business and networking events where you will meet NFL vendors and leading procurement executives from leading companies in Arizona.  

The Super Bowl LVII Business Connect Resource Guide is a database of local, approved, and certified businesses that are eligible to contract with the NFL and its affiliates and contractors, the Arizona Super Bowl Host Committee, or other interested parties for the Super Bowl. The information will be displayed on the NFL’s internal website, as a resource for Super Bowl vendors. In an effort to create ongoing contract opportunities for Business Connect member companies, the Business Connect Resource Guide will be uploaded to the NFL’s National Supplier Diversity Database which is utilized by NFL staff, teams, sponsors, and others affiliated with the NFL. We will also gift the resource guide to the NFL team in your city, the mayor’s office, corporate procurement partners, and any major sporting events contracted to work in your state post-Super Bowl.  

The products and services listed on the Super Bowl Business Connect website have been provided by the NFL, based on prior experience and supplier requests. There is no guarantee that additional products or services would be needed beyond those listed in the application, nor are there any guarantees that goods and services will be purchased from the categories listed. Contact your Arizona Super Bowl Host Committee representative if you have questions related to your business being accepted into the Business Connect program. 

Our vendors have shared the following tips with us:


• Always list your cell phone number on all applications and correspondence, including business cards, emails, and websites. NFL vendors live in a variety of states and work nights and weekends. Always answer the phone ready to do business.


• Know your business capabilities and the cost of your services. NFL event planners know exactly how much goods and services cost in your city. Businesses that attempt to engage in “gouging” practices will lose contracts and be removed from the Business Connect program.


• UNDERPROMISE AND OVERDELIVER. Be prepared to work hard. We have one shot to impress a worldwide audience