THE ARIZONA SUPER BOWL HOST COMMITTEE

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Super Bowl Experience presented by Lowe’s at Hance Park is a FREE event filled with family-friendly games & activities. Enjoy live music, entertainment & local cuisine.

HOW TO GET THERE

67 W. CULVER STREET PHOENIX, AZ 85003

DOWNTOWN MAP

HOURS OF OPERATION & PERFORMANCE LINEUPS

Thursday, February 9 | 2:00PM – 10:00PM

*Music start at 4:00PM

JIMMY EAT WORLD

GIN BLOSSOMS

 

Friday, February 10 | 2:00PM – 10:00PM

*Music starts at 6:15PM || Headliner at 8:45PM

LEE BRICE 
COOPER ALAN / PILLBOX PATTI
 

Saturday, February 11 | 10:00AM – 10:00PM

*Music starts at 2:45PM || Headliner at 8:45PM

MAJOR LAZER SOUNDSYSTEM

A R I Z O N A

 

Sunday, February 12 | 11:00AM-9:00PM

OFFICIAL WATCH PARTY PRESENTED BY VERIZON

F-18 U.S. Navy Flyover

To commemorate 50 years of women flying in the U.S. Navy,
the formation includes women aviators.

Super Bowl LVII Kickoff: 4:30PM

 

*All times approximate and subject to change.

Download the OnePass App before you arrive

ACTIVITIES

A 50 by 80-foot football-themed obstacle course presented by Barrow Neurological Institute with a scoreboard to track each participant’s performance.

Fans can print a personalized trading card featuring their pet and test their agility and speed with a 40-yard dash in a human hamster wheel.

The Frito-Lay’s Route 57 area features athlete appearances, a human claw machine, Doritos football themed arcade, and even a touchdown dive into a pool of Cheetos foam-filled “puffs”.

A mural selfie wall designed by local Arizona artist Meg Stapp and daily opportunities to win a drone, presented by Avnet.

Games with opportunity to win BIG prizes, such as tickets to Super Bowl LVII and more. 

A-Z GUIDE

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    A

    Alcohol 

    • Outside alcohol is not allowed at Hance Park.
    • Only guests 21+ will be allowed to consume alcohol. Guests wanting to consume alcohol will be required to visit an ID Check station within Hance Park prior to purchasing drinks or ordering at a bar.
    • Drink options will include local and domestic beer from Hensley which are available at the bar stations inside Hance Park. 

     

    Animals 

    • Service Animals for Guests with disabilities are permitted. All other animals, including Emotional Support Animals are prohibited

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    Bag Policy 

    • There is no clear bag policy to enter Hance Park, however all bags are required to be checked.
    • Bags must not be larger than 18″ x 16″ x 8″.
    • If you bring a bag you MUST enter through Main Gate located on Central Ave. and Gate B located on 1st Street and Portland to run your items through the X-Ray security checkpoint.
    • We recommend not bringing a bag to Hance Park to avoid any lines at Main Gate. Guests without a bag will be able to enter from any gate into Hance Park.

     

    Banned items  

    • Alcohol
    • Animals (Service Animals for Guests with disabilities are permitted. All other animals, including Emotional Support Animals are prohibited)
    • Banners, signs (any object that obstructs the view of others) 
    • Luggage
    • Bags larger than 18″ x 16″ x 8″  
    • Glass or aluminum containers, thermoses, cups, and beverage containers of any kind (unless purchased at an NFL venue) 
    • Camera with removeable lenses more than 6″
    • Professional video/audio recorders, except for credentialed media 
    • Chairs, stools, or other seating devices
    • Sunday Only Exemption: Folding outdoor chairs are permitted for Sunday’s SBLVII watch party.
    • Coolers (Coolers for medical purposes are permitted)
    • Laser Pointers
    • Food or Beverage (Unless for Medical Purpose)
    • Illegal substances
    • Mace, pepper spray or any aerosol
    • Motorized scooters, hover boards, skateboards or self-propelled items except for ADA or medical purposes
    • Noisemakers and horns, whistles, musical instruments of any kind
    • Promotional items with commercial slogans or identification without written consent from the NFL
    • Selfie Sticks and tripods
    • Weapons including firearms, knives, electronic stunning devices.  
    • Fireworks, explosives, or other combustible items
    • Any other item deemed potentially dangerous or inappropriate in management’s sole discretion will not be permitted.

    Bike Racks 

    • There are pre-existing bike racks on the west side of Hance Park near the Culver parking lot. There is a limited number available.

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    Cameras 

    • No personal camera with changeable lens longer than 6in is allowed in Hance Park. Selfie sticks and tripods are also barred from entering the park. 

    Capacity 

    • Super Bowl Experience presented by Lowe’s at Hance Park is subject to capacity restrictions. For any updates on event capacity, we recommend looking for any notifications on the OnePass app, or on @azsuperbowl social accounts. 

    D

    Diaper Bags  

    • Diaper Bags are allowed in Hance Park, you must enter through Gate A to scan your items through the X-Ray machine. All bags are subject to search.

     

    Directions to Downtown Phoenix 

    How do I get to Hance Park from…           

    • From E. Sky Harbor Blvd: Merge onto I-10 West Downtown Phoenix via the left ramp. Take Exit 148 for Jefferson St. and continue north toward Washington St. Turn left onto Washington St. and head west to downtown area.
      OR
      Head east on E. Sky Harbor Blvd. Merge onto I-10 W via the ramp on the left to Downtown Phoenix. Take Exit 145A for 7th St. Turn left and head south.
    • From the North Valley:
      From I-17: Take I-17 South. Take Exit 199B for Jefferson St. Turn left onto Jefferson St. and head east to downtown area.
      OR
      From I-17: Take I-17 South. Take Exit 200A towards Central Phoenix. Merge onto I-10 East. Take Exit 144A for 7th Ave. Turn right onto 7th Ave. and head south to downtown area.
      From SR-51: Take SR-51 South and merge onto I-10 W. Take Exit 145A for 7th St. Turn left onto 7th St. and head south to downtown area.
    • From the South Valley:
      Take Baseline Road or Broadway Road from the east or west and head north on 7th Ave. or 7th Street to downtown area.
    • From the West Valley:
      From I-10: Take I-10 East. Take Exit 144A for 7th Ave. Turn right on 7th Ave. and head south to downtown area.
      From SR-101: Take SR-101 South and merge onto I-10 East. Take Exit 144A for 7th Ave. Turn right on 7th Ave. and head south to downtown area.
    • From the East Valley:
      From I-10: Take I-10 West to Phoenix. Take Exit 148 for Jefferson St. and head north toward Washington St. Turn left onto Washington St. and head west to downtown area.
      OR
      From US-60: Take US-60 West and merge onto I-10 West to Phoenix. Take Exit 145A for 7th St. Turn left onto 7th St. and head south to downtown area.
      From Loop 202: Continue west on Loop 202 to I-10 West Los Angeles ramp. Merge onto I-10 west and continue to Exit 145A for 7th St. Turn left and head south to downtown area.

    E

    Emergencies/Evacuations

    • If you see something, say something. For any suspicious activity or behavior, report to any officer on duty at Hance Park.

    • In case of an emergency, AZSBHC and city officials will implement related safety measures. 

    F

    Firearms

    • Firearms and other weapons are banned and strictly prohibited at Hance Park.

    Fireworks

    • Fireworks are not allowed at this event.

    First Aid 

    • In case of an incident, there will be medical tent and medical personnel accessible to guests at Hance Park.


    Food

    • No outside food is permitted at Hance Park. Food will be available to purchase at Hance Park. Options will include southwest-focused cuisine from a variety of local vendors and food trucks. For those with dietary restrictions, there will be various options, including vegetarian and vegan options.

     

    Expect the following local food truck vendors:

    Arizona BBQ Shack

    Coast 2 Coast

    Hot Bamboo

    Island Noodles

    Macology

    MR. MOMO

    Mustache Pretzels

    Paletas Betty

    Salvadoreño Restaurant 

    SuperFarm SuperTruck

    THE BURGER SPOT

    THE TACO SPOT

    Trash Panda Vegan

    TWP Concessions

    Wok This Way

    G

    Gates Locations

    • There are three different gates visitors can enter through. All visitors with a bag MUST enter through Main Gate. Those without a bag are encouraged to use Gates B and C. The gates are located at the following:
      • MAIN GATE – East Side of Hance Park Under Central Ave Bridge – 67 W Culver Street Phoenix, AZ 85003
      • GATE B – North 1st Street and E Moreland Street
      • GATE C – North 2nd Street and E Moreland Street

     

    Gates Open & Close 

    Thursday, February 9

    2:00 PM – 10:00 PM 

    Friday, February 10    

    2:00 PM – 10:00 PM 

    Saturday, February 11

    10:00 AM – 10:00 PM 

    Sunday, February 12  

    11:00 AM – 9:00 PM 

    Guest Services 

    • All guest inquiries and/or questions can be answered at our information booth located near Main Gate in Hance Park. 

    H

    I

    Item Check 

    • Guests with a bag must enter through Main Gate and are required to have their items screened through our X-ray technology machines. All bags are required to search. Those without bags will be able to enter through other entrance gates located around Hance Park. 

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    K

    L

    Location 

    Hance Park is located at 67 W Culver St, Phoenix, AZ 85003.

    Lockers  

    • There will not be any lockers available for guests to utilize at Hance Park.

    Lost and Found 

    • Lost and found is located at the info booth in the courtyard near Main Gate in Hance Park.

    Lost Children 

    • Separated families will be able to receive assistance at the info booth near Main Gate in Hance Park. 

    M

    Media

    • All Media Credentials for this event have been sent and approved. Approved media are allowed to have professional photo, video and audio equipment at Hance Park.  

    Medical Services  

    • In case of an incident, there will be a first aid tent accessible to guests at Hance Park.

    Merchandise  

    • Official NFL Merchandise will be available for purchase at Hance Park

    Micromobility

    MyPHX311 App

    Music Performances 

    • Make sure to catch our free concert performances at Hance Park. The lineup is as follow:

    Thursday, February 9

    Jimmy Eat World, Gin Blossoms

    Friday, February 10    

    Lee Brice, Cooper Alan, Pillbox Patti

    Saturday, February 11

    Major Lazer Soundsystem, A R I Z O N A

    N

    Nursing 

    • There are no designated nursing spots at Hance Park. 

    O

    OnePass 

    • OnePass is your digital key for NFL events. With NFL OnePass fans can:
      • See a schedule of player signings and appearances
      • Access photos and videos from the event
      • Participate in interactive activities
      • Be entered for a chance to win prizes
      • Ask Vince, the NFL’s 24/7 concierge any event-related questions
      • Receive alerts on the latest event information

    P

    Parking 

    • There isn’t any event-specific parking for Hance Park. However, there’s metered parking and paid parking lots throughout Downtown Phoenix. Always make sure to check where you are parking and the spots time limit so you can avoid any tickets. Additional information on parking meters can be found here. The ACE Parking App can help you secure parking ahead of time by pre-paying and reserving a spot in select garages around Phoenix. Please note the the NFL and Host Committee do not control rates for garages located in Downtown Phoenix.

    Public Bathrooms  

    • Portable Toilets will be available for guests to use throughout Hance Park.

    Q

    R

    Re-Entry Policy 

    • While guests are allowed to leave and re-enter Hance Park, their return is not guaranteed.

     

    Road Closures

    • Super Bowl Experience presented by Lowe’s at Hance Park expects a large number of visitors. Please keep in mind that delays and traffic will be expected.
    • Plan your route accordingly to the road closures listed below:

     


    CLOSED STREETS

    FROMTO
    E Moreland St1st St to 3rd St
    1st StMoreland St to Portland St
    2nd StMoreland St to Portland St
    Portland St1st St to 2nd St
    1st StPortland St to Roosevelt St
    2nd StWilleta St to Culver St
    2nd StPortland St to Roosevelt St
    7th StPortland St to Moreland St
    W Culver St3rd Ave to Central Ave
    Willeta StCentral Ave to 1st St
    Moreland St3rd St to 5th St

    S

    Service Animals 

    • Service animals and service animals-in-training are welcome at Hance Park. The service animal must be required because of the attending guests disability and be trained to work or perform a task related to that. Service animals must be harnessed, leashed or tethered, unless these devices interfere with the service animal’s work or the guests’ disability prevents these devices. In that case, the guest must maintain control of the animal through voice, signal or other effective controls. Service animals must be under the control of their handler and be housebroken. Animals that are used exclusively as comfort, therapeutic or emotional support animals are not allowed at Hance Park.

     

    Smoking Policy 

    • Smoking is not allowed inside the event perimeters.

    T

    U

    V

    W

    Waymo

    • Waymo is proud to partner with the Arizona Bowl LVII Host Committee as we welcome the world to Phoenix, home to Waymo One, the first ever fully autonomous ride-hailing service. Download the Waymo One app today and take a ride – with no one behind the wheel – and be one of the first to experience the future of mobility.

    X

    Y

    Z

    FAQS

    All items carried by fans will carefully inspected and potentially not permitted into Super Bowl Experience presented by Lowe’s at Hance Park. To provide a safe environment and to expedite fan entry into the Footprint Center, the NFL limits the size and type of bags that may be brought into the arena.

    The following list of prohibited items is not all-inclusive.  All items are subject to security review and discretion.

    • Alcohol
    • Animals (Service Animals for Guests with disabilities are permitted. All other animals, including Emotional Support Animals are prohibited)
    • Banners, signs (any object that obstructs the view of others)
    • Luggage
    • Bags larger than 18″ x 16″ x 8″
    • Glass or aluminum containers, thermoses, cups, and beverage containers of any kind (unless purchased at an NFL venue)
    • Camera with removeable lenses more than 6″
    • Professional video/audio recorders, except for credentialed media
    • Chairs, stools, or other seating devices EXCEPT on 2/12 for the official Super Bowl Watch Party when folding chairs will be permitted
    • Coolers (Coolers for medical purposes are permitted)
    • Laser Pointers
    • Food or Beverage (Unless for Medical Purpose)
    • Illegal substances
    • Mace, pepper spray or any aerosol
    • Motorized scooters, hover boards, skateboards or self-propelled items except for ADA or medical purposes
    • Noisemakers and horns, whistles, musical instruments of any kind
    • Promotional items with commercial slogans or identification without written consent from the NFL
    • Selfie Sticks and tripods
    • Weapons including firearms, knives, electronic stunning devices.
    • Fireworks, explosives, or other combustible items
    • Any other item deemed potentially dangerous or inappropriate in management’s sole discretion will not be permitted.

    Note: Any items not permitted entry into Hance Park will be the responsibility of the attendee and cannot be accepted or checked by the NFL or the Phoenix Police Department. We urge fans to secure these items in their vehicles, homes or hotel rooms. Confiscated items will not be returned, instead they will be disposed of. 

    The Super Bowl Experience presented by Lowe’s at Hance Park is a free, multi-day festival February 9 – February 12 in Downtown Phoenix featuring live music from national recording artists, family-friendly activities, local cuisine, photo opportunities, activations and more.

    YES, Tickets are NOT required for the Super Bowl Experience presented by Lowe’s at Hance Park.  For Super Bowl Experience presented by Lowe’s at the Phoenix Convention Center, fans can purchase tickets online at Superbowl.com/ExperienceTickets, via ticketmaster.com, or by downloading the NFL OnePass app in the app store.  NO convenience fees will be applied to your purchase online or via NFL OnePass.  Fans can also purchase tickets in person at the Super Bowl Experience box office located at the Phoenix Convention Center on event days.  Fans are encouraged to pre-purchase their tickets to avoid long lines at the box office. 

    Thursday, February 9:
    2pm—10pm

    Friday, February 10: 
    2pm—10pm

    Saturday, February 11:
    10am—10pm

    Sunday, February 12: 
    11am—9pm
    (Super Bowl LVII Watch Party presented by Verizon)

    NFL OnePass is MANDATORY to enter Hance Park for the Super Bowl Experience presented by Lowe’s and enables fans to register themselves (and any minors) and “check-in” to all the attractions. Any content, including green screen photos and videos will be delivered to a fan via their email. Check-ins also allow fans to enter contests including the chance to win instant prizes and the grand prize, tickets to Super Bowl LVII.

    The Super Bowl Experience is a cash free event. VISA is the preferred credit card of the NFL. All major credit cards are accepted. All concessions on site as well as the NFL Shop will only accept credit cards.

    Yes, please access:  #SBFWiFi

    Yes, there will be ADA mobility assistance at the main fan entry. The Super Bowl Experience is ADA-compliant as all games and attractions are ADA accessible for visually impaired and hearing-impaired fans.

    No outside food and beverage is permitted.  Food and beverages will be available for purchase within the concession area

    Cameras and video cameras for personal use are not restricted. However, all media inquiries regarding Super Bowl Experience presented by Lowe’s at Hance Park may be directed to sbx@bzapr.com.

    Please feel free to email us at Experience.Support@NFL.com with any other specific questions not listed above regarding the Super Bowl Experience.

    Small cameras and binoculars will be allowed. No spectator cameras with lenses more than six inches (6”) long will be permitted. Camcorders are not allowed. Binocular cases and camera bags are not permitted.

    The cooperation, patience and understanding of fans is greatly appreciated by the National Football League and the Phoenix Convention Center.

    Please email Experience.Support@NFL.com  or click on the ASK VINCE tile on NFL OnePass to chat with live guest services staff (availability limited to hours of operation)

    Event Questions?

    Email Experience.Support@NFL.com or click on the ASK VINCE tile in the NFL OnePass app to chat with live guest services staff (availability limited to hours of operation)

    NFL OnePass Technical Support Questions

    Email our team at onepass@NFL.com 

    THE IMPACT OF SUPER BOWL LVII

    OUT-OF-STATE VISITORS
    0
    ANNUAL JOBS CREATED
    0
    CONTRIBUTION TO ARIZONA GDP
    $ 0
    GROSS OUTPUT FOR ARIZONA
    $ 0

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