PHOENIX (September 12, 2022) — Today, the Arizona Super Bowl Host Committee and National Football League (NFL) introduce the first look of the Arizona-themed Super Bowl LVII brand. The displays contribute to the awareness and excitement for Super Bowl.
The Super Bowl LVII logo is a window (literally) into the remarkable landscape of Arizona. The creative story that will unfold this season will highlight Arizona’s unparalleled natural wonder. The visual story will also include artwork honoring the indigenous communities and the vivid colors synonymous with the stunning scenes from around the state.
“The creative elements for Super Bowl LVII focus on the iconic Arizona scenery,” said Jay Parry, president and chief executive officer of the Arizona Super Bowl Host Committee. “Super Bowl LVII is a point of pride for the entire state, so it is important to highlight features across Arizona. From northern Arizona’s red rocks and incredible night sky to the sunrise over the Sonoran Desert, each component is uniquely Arizona.”
“There is no shortcut to building a Super Bowl identity and visual brand. It has to reflect and resonate with the local community. We spend real time on the ground, immersing ourselves in what is special and true – leaning on the experiences of those who truly know the place and its people.” said Chris Stackhouse, Senior Creative Director, leading the NFL Brand Experience team. “We can’t wait to see Super Bowl LVII come to life amongst Arizona’s incredibly unique landscape.”
The displays across billboards and LED signage around the Valley are the first elements of a more extensive campaign to roll out in the coming months.
About the Arizona Super Bowl Host Committee
The Arizona Super Bowl Host Committee is a private, non-profit Arizona corporation responsible for planning and executing a successful Super Bowl LVII in 2023. The goal of the Host Committee is to galvanize local stakeholders in a united approach to hosting the largest single-day sporting event in the world by maximizing positive media exposure, fueling the economic engine of Arizona and leaving a lasting legacy. The Host Committee serves as liaison between the NFL and all regional efforts, culminating with the game in 2023 at State Farm Stadium, home to the Arizona Cardinals. This is the fourth time Arizona is hosting the Super Bowl, following 1996, 2008 and 2015. Only four other sites (South Florida, New Orleans, Los Angeles, and Tampa Bay) hold this distinction. For more information, visit azsuperbowl.com or follow @AZSuperBowl on Twitter, Instagram and Facebook.
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