PHOENIX (June 6, 2022): The Arizona Super Bowl Host Committee today announced PetSmart, the largest specialty pet retailer, as an Official Partner. Headquartered in Phoenix, PetSmart’s partnership with the Arizona Super Bowl Host Committee is a celebration of the people, pets, culture, and business
landscape that makes PetSmart proud to call the Grand Canyon State home.
As a presenting partner of the Arizona Super Bowl Host Committee volunteer program, PetSmart and its associates will together give back to the community and help prepare Arizona in meaningful ways before welcoming over 100,000 visitors in February 2023. The Arizona Super Bowl Host Committee expects
5,000 volunteers for activities that will begin this summer.
Taking advantage of the state’s enviable winter weather and celebrating the joy and companionship pets offer, the Arizona Super Bowl Host Committee and PetSmart will host the official Arizona Super Bowl Host Committee PetSmart 5K-9 race in January 2023, a 5-kilometer run or walk event designed for pet parents and their canine companions. More details about the run and walk will be announced later this year.
PetSmart will also participate in the Arizona Super Bowl Host Committee Golf Tournament, CEO Forum, and programs that will highlight the invaluable work of Arizona non-profit organizations.
“We’re excited to showcase PetSmart’s commitment to the community and their dedication to pets,” said Jay Parry, president and chief executive officer of the Arizona Super Bowl Host Committee. “Together we will engage with residents and visitors to get them excited for Super Bowl LVII and all the surrounding
To elevate the work of PetSmart Charities, the largest funder of animal welfare in the country, PetSmart’s collaboration with the Arizona Super Bowl Host Committee also includes a “Free Agent of the Month” social media series, which will feature adoptable pets in Arizona. The campaign encourages local pet
adoptions and will chronicle the stages of rescue by highlighting Finn, a Phoenix dog recently adopted from PetSmart. Posts will be featured on Instagram, Twitter, and Facebook at @azsuperbowl, the official social media handle of the Arizona Super Bowl Host Committee.
“This partnership with the Arizona Super Bowl Host Committee underscores our hometown pride,” says Will Smith, senior vice president and chief marketing officer at PetSmart. “We look forward to this opportunity to elevate our state and PetSmart’s impact on the lives of the pets and people who live here,
leveraging the lead-up to the most anticipated sporting event of the year to show the world how we’ll do Anything for Pets.”
This is the fourth time Arizona has hosted the Super Bowl, joining only four other cities (South Florida, New Orleans, Los Angeles and Tampa Bay) with this distinction. The last Super Bowl hosted in Arizona in 2015 saw 120,000 visitors traveling to join the festivities in person, resulting in an economic impact totaling $719 million. As a liaison between the NFL and all regional efforts, the Host Committee is committed to driving lasting social and economic impact on Arizona communities while hosting a successful Super Bowl LVII in partnership with stakeholders and sponsors, including PetSmart.
PetSmart LLC is the largest specialty pet retailer of services and solutions for the lifetime needs of pets. At PetSmart, we love pets, and we believe pets make us better people. Every day with every connection, PetSmart’s passionate associates help bring pet parents closer to their pets so they, together, can live more fulfilled lives. This vision impacts everything we do for our customers, the way we support our associates and how we give back to our communities.
PetSmart operates approximately 1,660 pet stores in the United States, Canada and Puerto Rico, as well as more than 200 in-store PetSmart PetsHotel® dog and cat boarding facilities. The retailer provides a broad range of competitively priced pet food and products, as well as services such as dog training, pet grooming, pet boarding, PetSmart Doggie Day Camp™ and pet adoption.
PetSmart, PetSmart Charities® and PetSmart Charities® of Canada work with nearly 4,000 animal welfare organizations to bring adoptable pets into stores so they have the best chance possible of finding a forever home. Through this in-store adoption program and other signature events, PetSmart has facilitated nearly 10 million adoptions, more than any other brick-and-mortar organization.
About the Arizona Super Bowl Host Committee
The Arizona Super Bowl Host Committee is a private, non-profit Arizona corporation that is responsible for planning and executing a successful Super Bowl LVII in 2023.The mandate of the Host Committee is to galvanize local stakeholders in a united approach to hosting the largest single-day sporting event by maximizing positive media exposure, fueling the economic engine of Arizona and leaving a lasting legacy. The Host Committee serves as liaison between the NFL and all regional efforts, culminating with the game in 2023 at State Farm Stadium, home to the Arizona Cardinals. For more information, visit azsuperbowl.com or follow on Twitter and Instagram @AZSuperBowl.
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