The Super Bowl LVII Business Connect program is a supplier diversity initiative designed to promote equitable and inclusive procurement practices at NFL events. In partnership with the Arizona Super Bowl Host Committee, the program will connect experienced, event-ready businesses in Arizona with opportunities to compete for contracts related to Super Bowl LVII.
The Business Connect program is committed to supporting minority, women, LGBTQ+, and veteran-owned businesses through professional development workshops, networking, and contract opportunities. Certified businesses selected for the program will be profiled in the Business Connect Resource Guide, which NFL vendors and event producers use to identify and select local suppliers to fulfill their Super Bowl LVII sub-contracting needs.
To promote equitable and inclusive procurement practices by creating contract opportunities between Business Connects’ experienced, event-ready suppliers and League vendors for NFL events. Business Connect is committed to supporting its member companies through professional development workshops, building strong community relationships and fostering economic growth in NFL event markets. It is the commitment of Business Connect to help shape the forward action required to Inspire Change.
The Business Connect program is committed to supporting minority, women, LGBTQ+, and veteran-owned businesses through professional development workshops, networking, and contract opportunities. Certified businesses selected for the program will be profiled in the Business Connect Resource Guide, which NFL vendors and event producers use to identify and select local suppliers to fulfill their Super Bowl LVII sub-contracting needs.
August 24 photos courtesy of Alexys Brandon Photography.
April 20 photos courtesy of Slingshot Photography.
October 20 photos courtesy of Xperience Entertainment.
December 7 photos courtesy of Alexys Brandon photography.
Below is preapproved language for your company press releases, newsletters and LinkedIn posts:
(Your Company Name) has been designated as an approved supplier of the Super Bowl LVII Business Connect program. We are one of over 220 local, diverse businesses in Arizona identified as a certified, experienced company approved to compete for contracts related to the Super Bowl.
The Super Bowl LVII Business Connect Supplier logo is released to member companies to be used with the preapproved language.
Accepted uses include:
The Super Bowl LVII Business Connect Supplier logo may not be shared with others, reproduced on merchandise or used on personal (non-business) communications.
NFL vendors utilize caterers for a wide variety of food service needs, including talent and event guest meals, crew feeds, and boxed lunches. The smallest events are luncheons for 50 or up to 200 guests, and NFL Tailgate which hires 20-40 caterers to provide food items for their 11,000 guests.
The Bidding Process:
Timeline
Documents
What NFL vendors are looking for from catering companies:
Essentials of a successful RFP bid proposal:
Reading through the RFP:
How to provide added value:
NFL RFPs often have a lot of legal language and high insurance premiums:
NFL vendors have the Business Connect Resource Guide. They will use the information you submitted to the Resource Guide to determine who they would like to discuss their events with. NFL vendors will reach out to YOU! They ask that you do not solicit them. NFL vendors are looking for partners who can provide high-quality event décor, entertainment, products, and services
The Bidding Process:
Timeline
Documents
What NFL vendors are looking for from Event Production companies:
Essentials of a successful RFP bid proposal:
NFL RFPs often have a lot of legal language and high insurance premiums:
NFL vendors hire GC subcontractors for a wide variety of jobs, including stadium/venue retrofits, building activations from the ground up, turning parking lots into venues, and back-of-house operations.
Temporary build trades include power distribution, generators, barricades, waste management, carpentry, dumpsters, portable restrooms, platforming, cable management, floor covering (both carpet and turf), tents, drilling, etc.
The Bidding Process:
Timeline
Documents
Things to Remember:
Most NFL vendors rank or score each supplier bidding on a project on the following:
What works against you:
Traits that work in your favor:
How to provide added value:
NFL RFPs often have a lot of legal language and high insurance premiums:
NFL vendors contract security firms and employment agencies for a wide variety of jobs. This includes screeners, guards, escorts, event staff, talent wranglers, people movers, fan experience, game assistance, etc.
The Bidding Process:
Timeline
Documents
Staffing for Success:
Things to Remember:
What NFL vendors are looking for in security hires
Most NFL vendors rank or score each supplier bidding on a project on the following:
Traits that work in your favor
NFL RFPs often have a lot of legal language and high insurance premiums:
NFL vendors contract signage companies for media, static graphics, shareable moments, and engagements with Super Bowl brand. Large-scale, large-format printing, retail signage, direction signage, etc.
The Bidding Process:
Timeline
Documents
Staffing for Success:
Things to Remember:
What NFL vendors are looking for in signage suppliers
Most NFL vendors rank or score each supplier bidding on a project on the following:
Traits that work in your favor
NFL RFPs often have a lot of legal language and high insurance premiums:
NFL vendors contract staffing firms and employment agencies for a wide variety of jobs. This includes wayfinding, guest services, mobility assistance, event staff, PA’s, runners, talent wranglers, people movers, fan experience, game assistance, hanging fence signage, etc.
The Bidding Process:
Timeline
Documents
Staffing for Success:
Things to Remember:
What NFL vendors are looking for in staffing hires
Most NFL vendors rank or score each supplier bidding on a project on the following:
Traits that work in your favor
NFL RFPs often have a lot of legal language and high insurance premiums:
Branding
Content
Social Media Playbook
Understanding and crafting an impactful visual brand is important because you literally have only a few seconds to make an impression via social media.
There are 10 key ways to use social media to promote your brand -
The Super Bowl LVII Business Connect program is a partnership between the National Football League and the Arizona Super Bowl Host Committee. Business Connect has two primary goals: (1) link diverse Arizona suppliers to contracting opportunities related to Super Bowl LVII and (2) provide professional networking and development programming for all member businesses. Suppliers participating in the Business Connect program are not guaranteed to be awarded work with Super Bowl LVII, the Arizona Super Bowl Host Committee, or the NFL. Suppliers are guaranteed full access to the program’s development opportunities.
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